Satisfying customer is essential in most businesses today, whether it is a profit or non- profit business. Satisfying your customer is one of the ways to remain in the competition.
Companies are not only striving to improve their customer care to be able to tap with their competition but because customers are demanding good customer service. Impressive and awful customer service experiences spread quickly among consumers and even with businesses this can result to lose your potential customer or to gain more. Companies that do not recognize the significance of good customer care are being left behind. Customers are essential in any business because your business starts and ends with them.